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Gamer to Gamer, a video game marketing agency

A video game marketing agency for paid social and SEO. Built by gamers, for gamers.

Start a project See the results

Brands our team has worked with

  • Tencent Games
  • Amazon Games
  • Discord Bot List
  • ProGuides
  • Levi's
  • Douyu
  • Vexera
  • igitems

Two things.
Done properly.

We lead with paid social and SEO for games, and go deep on both. Already working with us? We can plug in the rest of your marketing as you grow.

SEO

Rank for what players search, not just your own name. Traffic that keeps paying off after the work is done.

  • Technical SEO
  • Keyword research and mapping
  • Landing pages and on-⁠page optimisation
  • Content built around what players search for
  • Digital PR and link building
  • Reporting on rankings, traffic and sign-ups
SEO for games

Personal bests.

Two clients, one run each. Here’s how they went.

Discord Bot List

SEO, non-branded keywords

Discord Bot List SEO results over six months
SplitResult
Monthly organic visitors 100K to 1M
Organic search traffic +1000%
Bot sign-ups, month on month +150%
New keywords on page one 300+
Backlinks won through content and outreach 100+
Final time 6months

“Joel’s team is exceptional. They are true professionals. The results speak for themselves.”

Discord Bot List

SEO, 2022. Discord Bot List and Discord Server List are among the longest-serving websites for Discord bot and server discovery.

Read the Discord Bot List case study

ProGuides

Paid social, 2021. ProGuides is the largest video-based training platform for gamers. Think MasterClass, for esports.

What we did

  • A full, in-depth analysis of what was holding their paid social strategy back.
  • A new, stand-out offer to lead the campaigns.
  • Engaging ad creatives built for gamers.
  • Ideas the team could use to build traction beyond the ads.
See the ProGuides case study

Gamers first, marketers second.

“Let’s face it. Gaming brands are challenging. They need a different approach to marketing, and normal agencies and freelancers don’t get it.”

Joel Trenchard, Founder

So Joel built the agency he couldn’t find: a small, dedicated team of people who play, with gaming talent he’d worked with before.

Our team’s talent comes from

  • Tencent
  • Riot
  • Amazon Game Studios
Read our story

Who we work with

  • Video game studios and publishers

    Find the players your game was made for, before launch and long after it.

  • Esports teams and organisations

    Grow a fanbase that turns up, tunes in and buys the jersey.

  • Gaming services and platforms

    Tools, directories and training platforms that grow on sign-ups, like Discord Bot List and ProGuides.

How we work

  1. Step 1: Audit

    We find what’s holding growth back: the site, the ad account, the offer, the tracking.

  2. Step 2: Plan

    A keyword map for SEO, or an offer and creative plan for paid social. You see it before anything goes live.

  3. Step 3: Launch

    We build the pages, the ads and the measurement, then go live.

  4. Step 4: Scale

    More of what works, less of what doesn’t, and reporting in plain English.